Dina Market Research Institute

·Consultancy and Research Fields

· Dina Advertisement Effect Evaluation(DAEE)

· Satisfactory Analysis Report on Industries (CCSI)

· Dina Customer Satisfaction Improvement(DCSI)

· Dina Employee Satisfaction Improvement(DESI)

· Dina Brand Preference Analysis(DBPA)

· Consumer Behavior Analysis

· Analysis of Brand Positioning based on Customer Value

· Analysis of Product Development and Market Segmentation

·Partner


·	China Enterprise Research Center,Tsinghua University
·	China Association for Standardization(CAS)
·	China Consumer Journal
·	China National Institute of Standardization
·	CCMworld Group
·	.. .. ..

·Customer List


·	TCL Corporation
·	TCL Mobile Communication
·	TCL Computer Technology
·	Haier Group
·	NANJING AUTOMOBILE GROUP CORPORATION
·	CHANGAN Group
·	China Consumer Journal
·	Hangzhou Cigarette Factory
·	Honghe Cigarette Factory
·	Metalwork Factory of Jigang Group Corporation
·	the General Administration of Quality Supervision, Inspection and Quarantine
·	Ministry of Railways
·	China Mobile Communications Corporation
·	China Network Communications Group Corporation
·	LG
·	SCITECH Group Company Limited
·	GRAND RIVER Group
·	Fotile kitchen ware co., Ltd
·	KANGNAI Group
·	Midea Group

·Dina View

· Advertisement Effect Evaluation and DAEE

· Analysis of Beijing Banking Service Quality

· How to Improve the Quality of Beijing Hospitals' Clinical Service

· Analysis of the Satisfaction of Beijing Supermarket Industry

· Performance Evaluation Standard: Customer Satisfaction or Loyalty?

· Analysis of the Satisfaction of Beijing Department Stores

· Introduction of Customer Satisfaction Evaluation Measures

· Relation between Customer Satisfaction and Market Share

· How to Satisfy Your Customers

· Analysis of Brand Positioning based on Customer Awareness Value

· Analysis of China Mobile Phone Market (2004)

· Analysis of Household Air-conditioner Purchasing Behavior in Cities(2004)

·Research Reports

· Research Report on Household Computer Consumer Behavior (2006)

· Research Report on Washing Machine Consumer Behavior (2006)

· Research Report on TV Consumer Behavior (2006)

· Research Report on Air-condition Consumer Behavior (2006)

· Research Report on Mobile Phone Consumer Behavior (2006)

· Research Report on Household Computer Consumer Behavior(2005)

· Research Report on Mobile Phone Consumer Behavior(2005)

· Research Report on TV Consumer Behavior(2005)

· Research Report on Air-condition Consumer Behavior(2005)

· Research Report on Washing Machine Consumer Behavior(2005)

· Research Report on Airline Passengers Behavior and Service Satisfaction

· Research Report on Beijing Emporium Customer Satisfaction

· Research Report on Beijing Banking Customer Satisfaction

· Research Report on Beijing Hospital Outpatient Satisfaction

· Research Report on Beijing Supermarket Customer Satisfaction

· Research Report on Electrical Stores Consumer Behavior and Satisfaction

· Research Report on Other Products Perceived Quality(2006)

· Research Report on Washing Powder Products Perceived Quality(2006)

· Research Report on Juice Beverage Products Perceived Quality(2006)

· Research Report on Dairy Products Perceived Quality (2006)

· Statistics Report on Consumer Views of the Industry of Automobiles, Mobile Phones, Home Electrical Appliances and Commodity

· Research Report on Perceived Quality and complaints (2006)

·News

· DINA has finished a Consumer Behavior & Customer Satisfaction Survey on big retailing shops in 13 big cities. The shops inclu...[2005/11/16]

· DINA has completed an comparative analysis report on passenger behavior and on-plane service satisfaction for airline companies[2005/11/16]

· Dina-Haier (Group)Second Round Cooperation on Electrical Appliance/IT Product Satisfaction Analysis[2005/10/17]

· Dina and Midea Sign Satisfaction Consultancy Contract[2005/10/17]

· Dina-Chang'an Fifth Round Cooperation on Customer Satisfaction[2005/10/17]

· Dina Offer Customer Satisfaction Consultancy to Midea and Haier[2005/9/12]

· Success of Survey and Report on Nanjing Auto Group Satisfaction[2005/9/12]

· Completion of Survey on Consumer Behavior of Airplane Passengers in Beijing, Shanghai and Guangzhou as well as Satisfaction o...[2005/9/12]

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