Brief Introduction of the Company

Dina Market Research Institute is a professional consultancy company specialized in such fields as customer satisfaction evaluation, enterprise customer satisfaction improvement consultancy, satisfaction evaluation software development, satisfaction training and appraiser certificate, employee satisfaction evaluation, consumer behavior research, brand preference and expansion evaluation and advertisement effect evaluation.

The customer satisfaction evaluation method adopted by the institute is a research result of Tsinghua University China Enterprise Research Center since 1996, which has been testified by the Ministry of Science and Technology as the sole domestic customer satisfaction evaluation method testified by a state-level organ. Up to now, the institute has provided relative evaluation and consultancy for tens of large-scale enterprises in several industries such as electrical appliances, automobile, telecommunication, retailing and fast consumer goods.

Establishing a long-term strategic partnership with Tsinghua University China Enterprise Research Center, Dina Market Research Institute makes efforts to combine organically the fruits of theoretical research in marketing and pragmatic issues in real market so as to promote theoretical research and to guarantee that theoretical research serves practices.

The company has established 60-seat phone interview center specifically for customer satisfaction survey and customer behavior research. With the help of WinCATI developed by SAWTOOTH, 50 well-trained and experienced interviewers form the professional interview team with strict interview flow and interview quality control system.

Based on customers' demand, the company provides comprehensively such services as plan designing, evaluation model designing, questionnaire designing, survey, data analyzing, writing survey report, putting forward improvement plan, establishing sustainable improvement strategy, which are all related with researches such as customer satisfaction evaluation.

The company will regularly issue its survey data of consumption behavior about more than 60 consumer goods and services in 30 Chinese cities, and offer enterprises market analysis report on consumption behavior in different industries. According to customers' demand, specialized research can be made so as to provide comprehensive support to their strategic decision-making on marketing .