Adviser Team

Zhao Ping, Senior Advisor

Professor and tutor of PhD of Tsinghua University's College of Economic Management; PhD in technical economy, Tsinghua University (1992); director of marketing department under college of economic management ; director of China Enterprise Research Center; director of Beijing University and College Marketing Collaboration Committee; executive member of China Quality Management Association and Academic Committee; management advisor for several governmental sectors and foreign and domestic enterprises. Research and teaching: marketing strategy and consumption behavior.

Wang Gao, Senior Advisor

Vice professor of Tsinghua University's College of Economic Management; PhD in sociology, Yale University (1998); Master in sociology, Yale University (1994); Bachelor in demography, Renmin University of China; domestic expert in marketing model and modeling technique; manager of strategic analysis department of The Minute Maid Company, a subsidiary company of Coca Cola; senior consultant of Information Resources, Inc(IRI). Research and teaching: marketing model methods and quantitative analysis technique, market segmentation and positioning, brand assets, customer assets, new product development, pricing and promotion effect evaluation.

Zheng Zhaohong, Senior Advisor

Vice professor, PhD of Tsinghua University's College of Economic Management; vice director of Market Research Department under Tsinghua University's College of Economic Management; core member of Customer Satisfaction Research Team under Tsinghua University China Enterprise Research Center. Since 2001, professor Zheng has engaged into research and practice of China customer satisfaction index, carried out the evaluation of China customer satisfaction indexes and China brand satisfaction indexes, and took charge of customer satisfaction evaluation and satisfaction improvement for tens of famous domestic enterprises. As one of first group in China who implements CRM, the research, training and consultancy of call center, he is experienced in the after-sale management.