Prospect, Obligatio and Target
Prospect:a leading brand in China marketing application field
Obligation:to promote rational consumption in Chinese households; to help enterprise pursue excellent value
Target:to integrate perfectly leading marketing and consumption behavior theory with China's real market environment and guide enterprises to create a fairer, more mature and efficient market by case study and application evaluation of consumer behavior, brand preference, customer satisfaction, brand value, advertisement effect and so on so as to help enterprises succeed and promote social consumption efficiency.
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