Consultancy and Research Fields

As a research institute, we are mainly committed to market. What element shapes market? It is certainly consumer/customer group.

At present, the market of most products, especially consumer goods in China is typically a buyer's market. Enterprises can survive only by providing consumers proper products (services) at proper time, through proper modes and at proper price.

The final objective of an enterprise is to find a proper segment market so as to win over the loyalty of consumers/customers by satisfying them. In return, consumers vote for different brands with their money.

By sustainable development, an enterprise's final business objective is to enhance its customer satisfaction so as to win over loyal customers.

Therefore, the research on customer satisfaction is Dina Market Research Institute's key research direction.

Our research characteristics are as follows: based on the survey of final consumers, all products that we offer disclose various issues about enterprises and brand from the angle of consumer group. We claim that “customers are kings”, so we certainly should study their views and ideas. We should always bear in mind: “kings, namely, final consumers usually make purchase decision according to awareness rather than sense.”

Now we offer the following consultancy products:

Analysis Report on Industrial Satisfaction

Specialized Analysis on Enterprise Satisfaction Improvement

Advertisement Psychological Effect Evaluation

Customer Value-based Brand Positioning Analysis

Brand Preference Analysis

Consumer Behavior Survey

Employee Satisfaction Analysis

Product Development and Market Positioning

The research objective of above-mention products is to provide consumers/customers better services so as to promote their satisfaction degree and improve their performance.