Consumer Behavior Analysis
Overview
Consumer behavior analysis can be carried out the purchasing behavior of consumers in different areas and with different demographic feature. As an effective tool for enterprises to expand market and increase sales, consumer behavior analysis discloses a great deal of information such as penetration rate and retaining amount, replacing cycle, a brand's typical consumer image, analysis and forecast of consumers' change of brands, forecast of the sales potential of different brands and analysis of elements to which consumers attach attentions when they buy.
Consumers of different segmented markets often show different behavioral features when they purchase a product. It is necessary for enterprises to know the concrete actions that show the difference of consumers' purchasing features so as to take marketing measures accordingly. Consumer behavior survey can achieve the objective.
Dina Market Institute can carry out random-sampling telephone interview in the urban and rural areas of 50 Chinese cities. The institute collects data with CATI telephone interview system and processes them with Multivariable Statistics analysis. Various data offered to enterprises serve as effective and detailed supportive information for decision-making.
Objectives
To reflect comprehensively the development trend and market penetration situation of surveyed industry from the angles of market, competition and consumer;
To show consumers' purchasing behavioral features and their preference for different brands and product features;
To compare the locations of consumers with different purchasing behaviors and preferences;
To disclose major factors that influence consumers' future purchasing intent, preference and behavior.
Analysis of consumers' replacing or purchasing cycle;
Analysis of the rule of consumer brand conversion; Analysis of the rule of product feature conversion;
Relation between the situation of existing products possessed by consumers such as quantity, brand and type and future purchasing intent;
Market segmentation research based on factors that consumers attach great importance;
Analysis of the dimensionality and distribution of brand competition;
Analysis of the growth potential of brand sales.
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