Dina Customer Satisfaction Improvement(DCSI)

Overview

DCSI(Dina Customer Satisfaction Improvement)is a consultancy tool specifically developed to promote our clients' customer satisfaction, especially products (with services included) quality awareness.

Analysis report on industrial satisfaction gives a description of the customer satisfaction of major brands in some industries in macro scope to illustrate each brand's score and rank, changes of customer satisfaction of different brands each year as well as changing influence of each factor affecting the customer satisfaction of whole industry.

Analysis report on industrial satisfaction guides for clients to improve their customer satisfaction and sets up a benchmark. However, the report is insufficient in micro scope, namely, practical operation, so a specialized project of customer satisfaction improvement is needed as operational guidance. Not as the final objective, the customer satisfaction evaluation can only tell clients their deficiencies. Clients should finally enhance customer loyalty by improving customer satisfaction so as to promote their performance. With the help of scientific analysis framework and calculation method, we analyze how to guide our clients to allocate efficiently resources and improve their customer satisfaction. At present, major achievements of DCSI research and consultancy are concentrated on such industries as electrical appliance, automobile, retailing, telecommunication and fast consumer goods.