Dina Employee Satisfaction Improvement(DESI)

Overview

DESI(Dina Employee Satisfaction Improvement)is especially applicable for service industries such as retailing, restaurants, hotels, banks, insurance companies and schools, where employees contact with service objects comprehensively. In such industries, employee satisfaction is greatly influential to customer satisfaction. Commonly, the satisfaction of middle or senior level managers can be improved by top management as special cases. However, elements that influence the satisfaction of employees and low-level managers must be solved through scientific survey and management design.

Usually, employees will not express their dissatisfaction to managers voluntarily, but vent their feelings to customers when they serve. Therefore, it is of very importance to give employees a chance to express their feelings and have knowledge of their psychological conditions in time.

With the help of employee satisfaction analysis, we can not only know in time the changes of employees' idea and demand so as to put each of them to their best condition to offer customers high-quality service, but also collect in time their opinions and demands to improve management and encourage them to take part in and organize reform so as to promote their identity and loyalty to enterprises.

Basic Model

Dina Employee Satisfaction Improvement Model

Application

The significance of employee satisfaction survey is that through gauge and analysis, enterprises can know their employees' working condition, review their management condition so as to improve management in time and enhance their cohesiveness. Concretely, employee satisfaction survey will play such important roles as follows:

Precaution and supervision measure: employee satisfaction survey can be used to know employees' idea and psychological demand so as to take corresponding measures.

Tool for management and improvement: the survey helps enterprises to know what they need to improve, the effect of their reform and its influence to employees and provides important indexes for HR decision-making.

A management method to listen abroad employees' opinions and encourage them to take part in management: employee satisfaction survey can collect employees' opinions and demand to improve management and encourage them to take part in and organize reform so as to promote their identity and loyalty to enterprises.

Scanner of enterprise management efficiency: employee satisfaction survey can provide data about enterprises' management efficiency so as to supervise the management and know clearly the development trend of enterprises.