Consultancy and Research Fields

·Consultancy and Research Fields

· Dina Advertisement Effect Evaluation(DAEE)

· Satisfactory Analysis Report on Industries (CCSI)

· Dina Customer Satisfaction Improvement(DCSI)

· Dina Employee Satisfaction Improvement(DESI)

· Dina Brand Preference Analysis(DBPA)

· Consumer Behavior Analysis

· Analysis of Brand Positioning based on Customer Value

· Analysis of Product Development and Market Segmentation

Analysis of Product Development and Market Segmentation

The optimized product combination can be confirmed through the survey of customers' awareness to products' major attributes. A product usually has many attributes such as price, color, style and its special functions.

How is the importance of each attribute to customers? If the cost or chance is similar, what characteristics that products possess can best win over customers' satisfaction? With this tool, you can answer the following questions quantitatively:

To decide the relative significance of each attributes to customers' attitude in choosing a brand (product);

The prospect of a product;

To confirm the attribute combination of the best popular brand;

To segment customer market according to the similarity of customers' favor to certain attributes.